If you have looked up anything on the web lately, you have probably noticed that video content is returned more than any other kind of web content in searches. This is something every webmaster or website owner needs to understand.
Producing great text content is one thing, but it is also important to have your content returned in video searches. So just why do people prefer video content to written work? Here we take a look at what internet users are really looking for and how video is often the only way to scratch that itch!
You probably know some people who have seen all the Harry Potter movies but have never picked up one of J K Rowling's books. There are a lot of people who actually prefer to get all of their information by viewing film rather than reading.
If you are not one of these people and you tend to prefer books or newspapers to TV and movies it can be hard to understand, but it is definitely a trend you should leverage in your website development. Even the biggest news outlets now tend to provide a lot of video content rather than just written articles, and this is something you can harness on your own blog or website.
Making video content is actually a lot easier than you might think. You don't need a state of the art camera or a professional film crew to come up with good work. A simple webcam or a camera phone can be enough to produce convincing reviews of products or other content that your users will love.
Once you have filmed your content, you can embed it on your blog and post out links on things like Facebook and Twitter, but it is also important to make sure you have a YouTube presence. YouTube is one of the most significant services on the web and its internal search engine is one of the most used (it actually has a bigger market share in terms of web searches than Bing).
It is free, and very simple to set up your own YouTube channel, so this is something you should definitely do if you are producing web content on a video basis.
Promoting video is the same as pushing any other web content – the idea is to encourage sharing where possible and to enable your web visitors to distribute your content to their friends and make it go viral. You should link all of your YouTube videos to your blog, and market your video blogs on Facebook and Twitter as much as you can.
You should find that if your content is useful and valuable to your audience, for example if you are reviewing products people are interested in buying, then your video blog can really take off. It can take time to build any sort of web presence, but if you work hard and make good content, you should have no problem becoming a successful video blogger!
Producing great text content is one thing, but it is also important to have your content returned in video searches. So just why do people prefer video content to written work? Here we take a look at what internet users are really looking for and how video is often the only way to scratch that itch!
Why Read When You Can Watch?
You probably know some people who have seen all the Harry Potter movies but have never picked up one of J K Rowling's books. There are a lot of people who actually prefer to get all of their information by viewing film rather than reading.
If you are not one of these people and you tend to prefer books or newspapers to TV and movies it can be hard to understand, but it is definitely a trend you should leverage in your website development. Even the biggest news outlets now tend to provide a lot of video content rather than just written articles, and this is something you can harness on your own blog or website.
How To Make Good Video Content
Making video content is actually a lot easier than you might think. You don't need a state of the art camera or a professional film crew to come up with good work. A simple webcam or a camera phone can be enough to produce convincing reviews of products or other content that your users will love.
Once you have filmed your content, you can embed it on your blog and post out links on things like Facebook and Twitter, but it is also important to make sure you have a YouTube presence. YouTube is one of the most significant services on the web and its internal search engine is one of the most used (it actually has a bigger market share in terms of web searches than Bing).
It is free, and very simple to set up your own YouTube channel, so this is something you should definitely do if you are producing web content on a video basis.
Promoting Your Videos
Promoting video is the same as pushing any other web content – the idea is to encourage sharing where possible and to enable your web visitors to distribute your content to their friends and make it go viral. You should link all of your YouTube videos to your blog, and market your video blogs on Facebook and Twitter as much as you can.
You should find that if your content is useful and valuable to your audience, for example if you are reviewing products people are interested in buying, then your video blog can really take off. It can take time to build any sort of web presence, but if you work hard and make good content, you should have no problem becoming a successful video blogger!
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