5 Components Of Every Great Website

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Whether you need one for personal or professional reasons, your website matters. Your website is where customers and clients will navigate through a maze in which they will encounter what you sell or offer and who you are.

While doing so, they might reach the end of the maze, deciding to purchase your products or services. However, if they get lost in the maze, then they might either get out or turn right back around, deciding not to purchase your products or services-- or come back to your website again.


Its bad for business to lose potential customers and clients in the short or long term by having a hard-to-use website. Make sure navigating through your website is easy, and that your content is informative and persuasive.

If it seems like there are a lot of things that you have to worry about when it comes to your website, then you’re absolutely right. In fact, we haven’t even begun to scratch the surface of worries and concerns regarding your website.

But, before you get lost in the maze of your own website and give up on building it, either hire someone to do it for you or learn how to do it yourself. No matter who is the mastermind behind your website, here are five components of every great website, giving you five less things to worry about.

1. Bold Text -- Bold text doesn’t just mean text using bold style. It means text, particularly, a title, that stands out. You want your text and title in particular to be bold, catching the reader’s attention. They are more likely to be attracted to and remember bold text as well, so don’t be afraid to be bold. Use cursive, use larger fonts, use bold text.

2. Vibrant Images -- Vibrant images are also an important component of every great website. Whether you show images of yourself, someone else, or an object such as a product you sell or a service you offer and specialize in, make sure your images will catch the reader’s eye.

3. Pleasing Colors -- Colors matter, too, and the right combination of colors, either soft or bold, is important to pleasing the eye of the reader of your website. So, you don’t have to stick to the color wheel combinations, but that might be a good place to start finding out which colors would work for your website.

4. Excellent Content -- However, without excellent content, text, images, and color just won’t make much of a difference. Be sure to include the following on your website, making sure to feature them on an easy to use bar at the top or side of your page:

• Bio
  
• About
  
• Products
  
• Services
  
• Testimonials
  
• Blog
  
• Links to your social media sites

• Certifications

5. A Unique, Efficient Style -- Overall, every great website has a unique, efficient style. This is something you will have to take the time to find and create, but its worth it.

Think of a website like a home. It should be clean and uncluttered, but have everything to offer its guests-- in this case, readers or visitors. That way, people will come to your house-- in this case website, often.

Zane Schwarzlose is an SEO at Fahrenheit Marketing, an Austin Web design company. Zane thinks that all websites should be accessible to visually impaired users.