3 Steps to Launching a Successful Fundraiser

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                 This Guest Post was written and compiled by Brandon Jones

So, you have decided, after much thought and consideration, and after seeking much advice and council, to launch a fundraiser.  Well, good for you.  Fundraisers, although sometimes very stressful, can be very rewarding for everyone involved.  If this is your first fundraiser, then you want to make certain that you know how to get the process going and to make sure that you are setting you and your team up for success.  Here a few things you should follow to help you get off to the right foot:

Make Sure Your Cause is Worth the Effort

Creating a fundraiser is a lot of work.  This is especially true because you are essentially recruiting people to help who will probably be working on a volunteer basis, and you are asking other people to give you their money.  The only way these two dynamics are going to come together is if your cause is worth fighting for.  To get an idea if your passions are aligned with others, simply express to people that you are thinking of doing a fundraiser and tell them your cause.  Their feedback will help you to determine if your cause is worthy of a fundraiser.

Make Sure That You Have Clear Goals in Place

This is one of the most vital steps in your fundraising planning process.  If your goals are not crystal clear, then your crew will have little direction and motivation.  Creating goals will help your team have direction and it will continue to increase their drive as they see themselves achieving goals along the way as a team.

Select Strong Leadership

Recruiting volunteer help for your fundraiser will more than likely be tough, and, as a result, you may find that a majority of your team will have little to know experience being involved with a fundraiser.  For this reason, among others, it is vitally important that you have a strong team in place.  You need a leadership team who not only know fundraising, but who have the ability to encourage, motivate, and keep the environment upbeat and exciting.
While there are certainly other dynamics that make for a great fundraising experience, having these steps in place in the very beginning will help spare you from a lot of unnecessary struggles down the road.  Remember, to have fun, and know that enthusiasm is contagious.  If you are excited about something, it is that much easier to get other people excited about it as well.


Brandon Jones writes often about fund-raising.  If you would like more info on raising money for your school.